Posts Tagged ‘campaign’

Fair Trade Your Supermarket

This past Saturday May 8th was World Fair Trade Day, and in honor of this I helped an organization I volunteer with, Fabric of Life, put on a big celebration.  I have spent the last couple of months entering contests, securing vendors, using social media to promote my event, and over all I think it went very well! For a small boutique in downtown Edmonds, WA we did pretty darn well and had about 225 visitors….OK so the FREE Fair Trade Ben and Jerry’s ice cream didn’t hurt my cause =)

At the event, I mostly worked the oh-so-popular “education” table- I tried to win over guests with my smile and kind words and get them to “step* away * from * the * ice * cream” to talk to me.  I wanted to spread the word of Fair Trade to as many people as I could, and did my best to explain what the concept meant, how to identify products with the labels, and showed them examples of products I pulled out of my kitchen cabinet.  Not surprisingly, many times when I asked if someone if knew what Fair Trade was, and then after they said “Yes”, I followed up with “do you know how to identify Fair Trade products”, most of the time they said “NO.” And this was OK, because that’s my job to tell them!

More info:

Fair Trade Resource Network

Transfair USA

Fair Trade Federation

…..Now that everyone is an expert on Fair Trade, it’s time to make sure you can find the Fair Trade products you crave in YOUR supermarket. Click here to find out how!

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