Archive for the ‘Campaigns’ Category

Fair Trade Your Supermarket

This past Saturday May 8th was World Fair Trade Day, and in honor of this I helped an organization I volunteer with, Fabric of Life, put on a big celebration.  I have spent the last couple of months entering contests, securing vendors, using social media to promote my event, and over all I think it went very well! For a small boutique in downtown Edmonds, WA we did pretty darn well and had about 225 visitors….OK so the FREE Fair Trade Ben and Jerry’s ice cream didn’t hurt my cause =)

At the event, I mostly worked the oh-so-popular “education” table- I tried to win over guests with my smile and kind words and get them to “step* away * from * the * ice * cream” to talk to me.  I wanted to spread the word of Fair Trade to as many people as I could, and did my best to explain what the concept meant, how to identify products with the labels, and showed them examples of products I pulled out of my kitchen cabinet.  Not surprisingly, many times when I asked if someone if knew what Fair Trade was, and then after they said “Yes”, I followed up with “do you know how to identify Fair Trade products”, most of the time they said “NO.” And this was OK, because that’s my job to tell them!

More info:

Fair Trade Resource Network

Transfair USA

Fair Trade Federation

…..Now that everyone is an expert on Fair Trade, it’s time to make sure you can find the Fair Trade products you crave in YOUR supermarket. Click here to find out how!

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Conflict within the USA corporation

Corporations, by nature and design, are at the service of their stockholders.  So how is it that a massive food corporation like Kraft or General Mills, that brings in loads of profits from selling sugary soda, fatty chips and other chemical-laden processed goodies, can also join a movement focused on healthy eating?  These guys make money when we are unhealthy couch potatoes addicted to their products, so what’s the change of heart?  This kind of makes me think of the issues surrounding the fact that health insurers and providers are running on a for-profit model…. it just doesn’t work.

Yes folks, now there is an anti-obesity campaign by the Healthy Weight Commitment Foundation, and the world’s biggest food corps are behind it, but it makes you wonder what are their motives?  How do they explain that to their insightful stockholders?

As an advocate of healthy lifestyles, of course I support movements that begin to address our growing (pun intended) obesity epidemic, so this is a start….but I want to see more from all levels of government, and of course from the education system.  And now, it’s time for me to go on a run!

Uniting to Fight Obesity