Trying to navigate through the sea of eco-labels

Ecolabel Index | Who’s deciding what’s green?.


I consider myself to be fairly informed at the point of sale, but I am someone who makes it a point to stay up to date with what labels mean what.  But I know that I am in a small majority who has the time and stamina to constantly do the research.  That said, I still find myself getting confused at the grocery store when I am bombarded at the egg section with seemingly conflicting messages: USDA Organic? Cage free? Antibiotic free? Hormone free? Free range? Certified humane? AHHH!! And those are just a few of the labels I can think of off hand for ONE category in the 40,000 square foot Whole Foods.

As our world inches towards the beginnings of a healthy and  sustainable food system, companies are jumping on the wagon, but with no universal standards or labeling (and more popping up all the time!), consumers can be overwhelmed.  Enter: The Ecolabel Index.  This agency out of Vancouver, BC “is the largest global database of ecolabels, currently tracking 327 ecolabels in 207 countries, and 40 industry sectors.”

So next time you have a big purchase to make (car, appliance, machinery etc), or just want to get some clarity for your next trip to the grocery store (food, cosmetics, household cleaners etc), first go to Ecolabel Index.  Even better, get your school or business to subscribe for more detailed information, but at the very least follow them on Twitter to keep up to date: @ecolabels

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3 responses to this post.

  1. Posted by jeison fierro on June 8, 2011 at 8:49 pm

    i am Colombian and I have many doubts about the ecolabel I just could help my email is jeisonfierro53@hotmail.com

    Reply

  2. […] at the corner store, or serve contaminated food to their dogs, and certification labels, although confusing at times, do help the consumer to make reliable […]

    Reply

  3. Android/iPhone app to help you make an informed decision when you’re at the supermarket (e.g. which is the best combination of ecolabels)? There’s an API for developers on the Ecolabel Index’s website.

    Reply

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