Leadership, motivation and the case for CSR

So What Did We Learn In 2008 That We Can Use In 2009?

Commentary by Mallen Baker

I don’t know about you, but I have had my fill of articles and blog
entries which aim to review the year 2008, or make predictions for the
year 2009. All the reviews start the same – what a year it was, and
whoever would have thought it – and all the predictions are statements
of the obvious – it’s going to be a tough old year to come.

So I thought instead it would be interesting to reflect on what we actually learned from the events of last year – and particularly on
whether those learnings would be of any use as we face the next year
and ponder where next for corporate social responsibility.

First – most people, including the declared supporters of CSR, have
not really bought the business case arguments that have been put out
there by a range of organisations, research groups and others…….

So What Did We Learn In 2008 That We Can Use In 2009?.

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