Trend: ECO-ICONIC 1.0 to ECO-EMBEDDED 2.0

Moving from ec0-iconic to eco-embedded: Check it out!

“While the current good intentions of corporations and consumers are helpful, serious eco-results will depend on making products and processes more sustainable without consumers even noticing it, and, if necessary, not leaving much room for consumers and companies to opt for less sustainable alternatives. Which will often mean forceful, if not painful, government intervention, or some serious corporate guts, or brilliantly smart design and thinking, if not all of those combined.

Think green buildings, or a ban on plastic bags or gas-guzzlers—anything that becomes truly embedded into daily life, and by default leaves no choice, no room for complacency.”

trendwatching.com ECO-ICONIC, ECO-EMBEDDED, ECO-BOOSTERS.

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