I consider myself to be fairly informed at the point of sale, but I am someone who makes it a point to stay up to date with what labels mean what. But I know that I am in a small majority who has the time and stamina to constantly do the research. That said, I still find myself getting confused at the grocery store when I am bombarded at the egg section with seemingly conflicting messages: USDA Organic? Cage free? Antibiotic free? Hormone free? Free range? Certified humane? AHHH!! And those are just a few of the labels I can think of off hand for ONE category in the 40,000 square foot Whole Foods.
As our world inches towards the beginnings of a healthy and sustainable food system, companies are jumping on the wagon, but with no universal standards or labeling (and more popping up all the time!), consumers can be overwhelmed. Enter: The Ecolabel Index. This agency out of Vancouver, BC “is the largest global database of ecolabels, currently tracking 327 ecolabels in 207 countries, and 40 industry sectors.”
So next time you have a big purchase to make (car, appliance, machinery etc), or just want to get some clarity for your next trip to the grocery store (food, cosmetics, household cleaners etc), first go to Ecolabel Index. Even better, get your school or business to subscribe for more detailed information, but at the very least follow them on Twitter to keep up to date: @ecolabels